Social Media Consultant — New York City Metropolitan area

Arielle
Fiorvanti

Social Strategy • Content Creation • Brand Storytelling

I help entertainment, travel, technology, and consumer brands build social programs people actually care about. From strategy and content creation to creator partnerships, live events, and performance reporting, I turn ideas into social experiences that drive measurable results.

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1B+
Video views generated
2M+
New followers
350M+
Impressions, single campaign
12+
Years leading social strategy

Brands I've worked with

Dolby / Madison Square Garden / Radio City Rockettes / KAYAK / Universal Music Group / MasterCard / The Mann Center / The Beacon Theatre
Arielle Fiorvanti

Arielle Fiorvanti — Social Media Consultant

About

I've spent 12 years inside the brands
other consultants cite as case studies.

I’ve built award-winning social campaigns for brands like Dolby, KAYAK, Madison Square Garden, and the Radio City Rockettes, leading everything from global campaign strategy and executive thought leadership to creator partnerships, live event coverage, and short-form video production.

What sets me apart is my ability to bridge strategy and execution. Throughout my career, I’ve worn nearly every hat in social, developing strategies, creating content, filming and editing videos, covering live events, managing creator partnerships, writing copy, analyzing performance, and translating insights into stronger creative. That breadth of experience allows me to see the bigger picture while staying close enough to the work to know what actually resonates with audiences.

Whether building a new social strategy or jumping in to create content, my goal is always the same: deliver thoughtful work that connects with audiences and drives results.

Recognition

Shorty Award Winner | Best Use of Instagram Live | Rockettes Dance Series
Webby Award Winner | Best Events Website | The Mann Center
NY Emmy Award Nominee | Best Short Form Content | Rockettes Fosse Dance Video Tribute
Selected Work

Case Studies

Radio City Rockettes — Dance & Performance
Building a Year-Round Brand

Transformed the Radio City Rockettes from a seasonal entertainment brand into an always-on social destination, developing a content strategy that kept audiences engaged long after the holiday season ended.

800M
Video Views
1.4M
New Followers
280M
Engagements
View case study →
Madison Square Garden Entertainment — Live Events
Creating a Scalable Live Event Strategy Across Four Iconic Venues

Developed and scaled the live event social strategy across Madison Square Garden, Radio City Music Hall, The Beacon Theatre, and The Theater at MSG, creating the framework for real-time storytelling across more than 100 concerts, award shows, and cultural events.

325K
New Followers
200%
Increase in Engagements
100+
Events Covered
View case study →
KAYAK — Travel Tech
TikTok Launch & Growth

Built and led KAYAK’s TikTok presence from the ground up, developing a platform-native content strategy that turned widespread brand confusion into a creative advantage. Scripted, filmed, and edited short-form content while managing paid social integration and creator partnerships.

243M
Video Views
40K
New Followers
80%
Above Industry Benchmarks
View case study →
Dolby — Entertainment & Tech
Global Brand Campaign Social Strategy

Oversaw the social strategy for the global Love More In Dolby campaign with talent including Jennifer Lopez, Jin (BTS), Ed Sheeran, and Anyma, setting the content framework, copy direction, and publishing strategy across international markets.

350M+
Impressions
225M+
Video Views
15M+
Engagements
View case study →
What I Offer

Services

01
Social Media Strategy & Consulting
Build a stronger foundation for your social presence. Whether you’re launching a new channel, refining your content strategy, or planning a major campaign, I help brands develop social programs rooted in audience behavior, creative storytelling, and measurable results.
  • —Social Audit & Competitive Analysis
  • —Audience Growth & Content Strategy
  • —Campaign Planning & Creative Direction
  • —Social Franchise Development
  • —Analytics & Performance Reporting
02
Content Creation & Production
From concept to final edit, I create content built for today’s social platforms. Whether it’s filming on-site or editing from existing footage, I develop videos that feel authentic, capture attention, and give audiences a reason to come back.
  • —Short-Form Video Production
  • —Content Ideation & Scripting
  • —On-Set Social Production
  • —Content Management & Publishing
  • —Creator Partnerships
03
Live Event Coverage
Turn live moments into lasting social impact. From concerts and conferences to product launches and brand activations, I capture real-time content that extends the life of your event and keeps audiences engaged long after it ends.
  • —On-Site Content Capture
  • —Red Carpet & Talent Interviews
  • —Real-Time Social Publishing
  • —Rapid-Turn Editing, Approvals & Publishing
  • —Post-Event Recap & Reporting

Retainer, project, and hourly engagements available — let's talk about what fits your needs.

Let's work together

Ready to build something
worth watching?

I'm currently taking on new clients. If you're looking for a senior social media partner who can hit the ground running, I'd love to hear from you.

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Location Greater New York City Area
LinkedIn View Profile
Arielle Fiorvanti