Global Brand Campaign Social Strategy

Dolby’s flagship Love More campaign brought together global entertainment partners, regional marketing teams, and internal stakeholders to showcase Dolby’s role in transforming the entertainment experience. The campaign required a coordinated global social rollout that could support multiple high-profile launches while maintaining consistent messaging, meeting tight timelines, and maximizing engagement across markets.

I developed a scalable social strategy that balanced global consistency with platform-native storytelling. This included creating campaign rollout frameworks, coordinating publishing across regions, aligning creative and partnership teams, and ensuring every campaign moment had clear timelines, messaging, approvals, and assets. I also identified opportunities to strengthen campaign reach by building relationships directly with entertainment partners.

• Directed campaign rollout plans, publishing timelines, copy, UTMs, and approvals for global teams.
• Led global social copy framework and guided creative asset development across multiple platforms.
• Built campaign documentation and rollout trackers that enabled seamless execution across regional marketing teams.
• Collaborated with Creative, Music Partnerships, and Global Marketing teams to ensure a unified campaign narrative across all social channels.

• Delivered 350M+ impressions and 225M+ video views across platforms.
• Successfully launched 4 global Love More campaign rollouts with 50+ social posts published seamlessly across regional teams.
• Generated 500K+ additional impressions by securing exclusive social assets through Dolby’s partnership with HYBE Labels for Jin’s Happy album launch.
• Built scalable campaign rollout frameworks and documentation that became a repeatable process for future global brand initiatives.